– Shopping centre ‘no plastic bags’ (CSR) campaigns

In order to implement policies of sustainability to change consumer behavior, governments must also gain sufficient support from various stakeholders across the community as well as the private sector. In this way in Malaysia as elsewhere, ‘no plastic bags’ campaigns represent exemplary models of the kind of large-scale ‘social learning’ needed to achieve future sustainability. The key to the success of such campaigns lies in the growing importance of the concept of ‘corporate social sustainability’ (CSR) for the multinational as well as local shopping centres and supermarkets which typically lend their direct or indirect support. CSR represents both a challenge and opportunity of organizational learning within the larger framework of social learning. This paper will explore how the future and ultimate success of awareness campaigns aimed at changing human behavior is inevitably linked to the corresponding outcomes of CSR as organizational learning in participating businesses and corporations. FULL PAPER HERE